Do you think people can trust you? Can anybody rely on you? Because this is what integrity is about.
For people to respect you and admire you, they have to trust you & feel that they are safe with you.
You can't provide false information to people trusting you, you can't lie & you can't use them either.
However, you can choose to appear as someoe with integrity while you are not. Businessmen for instance usually think integrity can't always be effective. Make sure your game is slick enough not to be noticed if you're planning to misleading you partners . I'm sure you wouldn't like to be caught in the middle of a lie, because it could destroy your credibility & the reputation you took so long to build.
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